Often, all of us, students and professionals, are tempted to fudge assumptions. We may call it mild terms such as “improving”, “modifying”, etc. to feel better about it. The first assumption we usually tamper with is revenue growth rates! But what can go wrong here? Does increasing the revenue growth rate (not terminal growth rate) increase firm value?

We address this question on this page “Does increasing the revenue growth rate (not terminal growth rate) increase firm value? What could be wrong if you do that?”

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