There are a large number of multiples you can choose from to do a multiples-based valuation. Examples include EV/Cash flow, EV/EBITDA, EV/EBIT, EV/Eyeballs, Value/Barrel, EV/Sales, EV/EBIT, EV/sales, etc. What factors help you decide on the multiples you pick? Which ones do you use? Which ones should you avoid? Are some multiples better than others?
We address this question here: “What factors help you decide which multiple to use in multiples-based valuations?”